Downhill represents Steve’s critical thoughts and experiences. He has served in executive leadership roles in six startups, as well as four Fortune 500 and above companies. He has also been a functional leader in engineering, strategic planning, marketing, product management and sales. With this said, Steve has always believed that a specific set of prescribed behaviors and attributes could substantially improve the outcome of startups he was lucky enough to be involved with. He thought of the Downhill concept as a contrarian perspective from the uphill struggles he personally went through in the startup world. If followed, Downhill should significantly mitigate some of the largest obstacles that a struggling startup business faces. Steve’s experiences look at ten significant problem areas, and how to prevent breakdown in these areas.
The goal of this book is to enable a startup to adopt an organization, product and sales design that creates “a purpose built” way of doing business. Having these lessons learned and implemented will result in a healthy and fast-moving, Downhill organization.